Before moving to Shopify in , they built their website on another platform.
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From sourcing garments, to cleaning, storing, and pricing them, selling vintage clothing online comes with its own unique challenges. I asked them to talk about their experiences and their advice for would-be vintage resellers.
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While you may just elect to pick and sell what you like, consider choosing a niche to help your business stand out. Focusing on items from a specific decade 20s, 80s , style evening wear, athletic wear , price point designer, couture , or even item vintage band tees will give your store and collections a more consistent feel. A focused offering makes it easier to find and speak to your audience, and simplifies the shopping experience for customers. We tried to do the whole vintage glam thing and it was pretty effective. But then it seemed like everyone that was selling vintage was starting to do exactly that.
We wanted to give this a cool, hip, modern day flare with a mix of vintage. We give people ideas on how they could wear it without it looking old or like something that their mom or dad wore.
How to Sell Vintage Clothing Online: The Ultimate Guide
Once a week we get the shipment or pallets from local non-profits, Salvation Army stores, and family dealer stores. They already know what kinds of things we are looking for. Sometimes we get high fashion brands in there. Whatever designs we're looking for, we just place an order in for it and it's selected. Usually they charge by weight, so sometimes you have to have your fingers crossed that you get the right thing.
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They are great for referencing when certain styles were popular. Feeling uninspired? Watch some of the world's most successful entrepreneurs share their best advice for new business owners. We'll also send you updates on new educational guides and success stories from the Shopify newsletter.
We hate SPAM and promise to keep your email address safe. Get started. Without a plan, vintage inventory can start to feel like a disorganized thrift store. Unlike stores with limited product listings and multiple units within each , vintage items are each one of a kind. Develop a system to help sort, store, and identify items to simplify your shipping and fulfillment. Not only do they hold a lot, they also look great. They are usually brightly colored and stackable. This utilizes vertical space which is important when you live in Toronto, since square footage is usually limited.
Photography in a vintage business is an ongoing task. Unlike other clothing stores who may schedule shoots once per season or as new collections are released, vintage merchants have a steady intake of inventory, all of which needs to be individually shot. To be nimble, all of their photography is done in house with a basic fixed studio setup including a DSLR, tripod, simple lighting kit and white seamless.
The setup is permanent, which means that the photography looks consistent on collection pages, even though the items may have been shot weeks apart. The process has helped them hone their photography style. When we do the whole white backdrop at the studio and then post those on social media, they don't really respond. If it's something that I just take with my phone, everything is positive. More likes, more engagement, more sales.
We're actually in the process of leaning towards less professional shoots and more of just a laid back, sort of selfie style. Shooting lookbook-style lifestyle photos may be more unrealistic for vintage businesses, but you can still inject fun and inspiration into basic product shoots , says Emilie:. This might actually be the easiest part of running your vintage clothing business.
But I may be a little biassed.
Looking for a guided tour of Shopify? Product page copy is incredibly important for setting customer expectations, improving SEO and minimizing returns. Collections will be your best friend. They will help organize your online store and keep it from looking hodge-podge. Consider organizing inventory into collections by era, colour, occasion, item type, or season. On your product page for each item, be sure to explain the item in detail, including label details, brand, size, damages, condition, and rough manufacture date.
Even some of the vintage windbreakers or sweaters are similar. I'll take one product and create a duplicate product. Then you simply edit the size or other details. That's it. This is a great place to educate your customer on sizing, garment care, and your condition ratings. Vintage condition chart by Lovely Daughters Vintage. Follow the same basic rules for pricing products for ecommerce —be sure factor in cost of the item and other overhead expenses.
But, forget standard pricing formulas multiplying wholesale cost by X. Price vintage according to rarity, age, wearability, demand, trend, and brand. For rare or couture items, consider an appraisal service.
- Invest in vintage clothes: £60 second-hand dress that sold for £7, at auction - Telegraph.
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First, we go to our competitors to see how they're pricing the same items. We then go on eBay to see how those people are pricing it. We then look at the condition of the item, see how rare it is, and how much people want it. The beauty of one-of-a-kind is the availability of content. Azeezat and Dare have grown the account and the business without spending money on any formal advertising. They rely on shoutouts from celeb or influencer partners , and user-generated content in the form of customer photos. Make sure to tag us.
Luxury resale store, find pre-owned fashion on Vestiaire Collective
We'll post you. We can't wait to see you. Vesitaire Collective has one of the largest selections of pre-owned goods, posting thousands of new listings each week - and is a favourite with the Bazaar fashion team. Boasting an online fashion community of more than 3. A nifty feature is the ability to set email alerts, letting you know when a particular item you are hunting for is listed.
Vide Dressing is a go-to site for buying and selling luxury, with 30, items selling per month. It acts as a third party between buyers and sellers, ensuring sales, payment, delivery and returns run smoothly. The company's legal experts and authentication system means that your money is in safe hands, which is reassuring for both you and your bank account when you buy high-end. The latest online consignment website to appear on our radar. The team carefully selects the highest-quality designer pieces, offering shoppers authentic designer labels at up to 70 per cent off retail price.
Listing pieces on the site is easy: simply email a round-up of items you want to sell and Edit will respond with an estimate price of what it will pay for them.
Our favourite thing about it is the speed of the service; you will receive payment for your items within two days of them arriving at Edit's HQ. Celine luggage tote, black, gorgeous, barely used and in store now! A post shared by editsecondhand editsecondhand on Apr 28, at am PDT. Shoppers can watch items, follow sellers and choose to either "buy it now" or make offers on future purchases. Sellers can list items themselves without fees, or alternatively opt for the VIP service, whereby HEWI London will handle everything on your behalf - from collecting items to handling all buyer enquiries.
This allows you to sell anonymously; all you need to do is choose how you want to be paid. Bagista offers pre-loved designer bags a second home; customers can buy, sell or swap their luxury handbags. The company is great at keeping its followers in the loop, regularly posting to Instagram Stories about new arrivals, so you can keep on top of the latest product drops.
Before a bag makes it onto the site, it's been checked by experts to ensure authenticity, whether it's a one-off piece or everyone's favourite must-have.
Rewind has also launched its own project, Emotional Baggage, which customises classic designer bags and provides customers with a personalisation service.